Agencies
Practice playbook
An AEO practice succeeds when the agency sells a repeatable operating system, not a novelty audit. Clients need prompt evidence, source strategy, action backlogs, and proof cycles they can understand every month.
The packaging problem
A one-time AI-search audit creates interest, but it rarely creates durable revenue. The stronger offer turns the audit into a pilot, the pilot into a recurring answer-operations cadence, and the cadence into client-specific source and content work.
The delivery model
Agencies need reusable workspace templates, scoring rules, report structures, and delivery swimlanes. That keeps strategists focused on interpretation while operators handle prompt capture, source review, and campaign production.
Next operating decision
Package the first AEO pilot as an evidence-led operating map with clear boundaries and monthly expansion paths.
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